Redefining Hygiene for a Billion Indians
From a simple idea to India's most-loved plant-based hygiene brand — UrbanWipe was born to make clean, safe, and sustainable living accessible to every Indian household.
India's First Plant-Based Hygiene Brand
UrbanWipe is on a mission to replace harmful chemical cleaners with plant-based, biodegradable wipes that are safe for your family and the planet.
We believe hygiene shouldn't come at the cost of health. Every UrbanWipe product is crafted with natural ingredients, backed by science, and designed for everyday Indian households.
100% Plant-Based
Zero harsh chemicals in every wipe
Eco-Friendly
Biodegradable and sustainable
Shark Tank Featured
Validated by India's top investors
1M+ Customers
Trusted across India
"I didn't start a company. I started a movement for cleaner hygiene."
— UrbanWipe FounderFrom a Kitchen Table to a National Brand
It all started when our founder noticed his family using chemical-laden wipes that irritated their skin. What began as a personal quest for a safer alternative turned into UrbanWipe — a brand built on the belief that every Indian deserves clean, safe, and sustainable hygiene.
With just ₹50,000, a small team, and an unshakeable vision, UrbanWipe was born in a modest Jaipur apartment. Today, we serve over a million customers across India.
Why India Needed UrbanWipe
Indian households have been using chemical-laden cleaners and low-quality wet wipes for decades — products that harm skin, pollute water, and take 100+ years to decompose.
We saw a gap: India deserved a hygiene solution that was safe, effective, and planet-friendly.
Toxic chemicals in everyday wipes
Parabens, alcohol, and synthetic fragrances that damage skin
Non-biodegradable materials
Plastic-based wipes take 100+ years to decompose
No trusted Indian brand
Market dominated by imports with no quality control
The UrbanWipe Solution
Plant-based, biodegradable, safe
AS SEEN ON SHARK TANK INDIA | SEASON 5UrbanWipe’s Shark Deal: From a Family's dream to India's cleanest revolution
It all started when our founder noticed her family using chemical-laden wipes that irritated their skin. What began as a personal quest for a safer alternative turned into UrbanWipe — a brand built on the belief that every Indian deserves clean, safe, and sustainable hygiene.
With just ₹50,000, a small team, and an unshakeable vision, UrbanWipe was born in a modest Jaipur apartment. Today, we serve over a million customers across India.
Celebrating Our Milestones
Watch our journey of innovation and excellence across global stages.
Mission, Vision & Values
Safe Hygiene for Every Indian
To replace harmful chemical cleaners with plant-based, biodegradable wipes that are safe for families and the planet.
India's #1 Hygiene Brand
To become India's most trusted household hygiene brand by 2030, present in every home that values clean, safe living.
Clean Planet, Healthy People
Every product we make is a step towards reducing chemical exposure in Indian homes and plastic waste in our environment.
Our Core Values
Sustainability
Planet-first in every decision
Innovation
Science-backed formulations
Transparency
Honest labels, real ingredients
Customer Love
Obsessed with customer happiness
Be Part of India's Clean Revolution
Try UrbanWipe today and experience the difference that plant-based hygiene makes for your family and the planet.
Oops! Your cart is empty!
There is nothing in your cart lets add some items.
